Take Your Home Based Business Online: The Ultimate Guide

Ready to take your home based business online?

Yes?

Awesome!  You’re in the right place as I’ve created the ultimate guide to taking your home based business online.

Sometimes it can feel pretty daunting trying to make money with your business.

I know…  I’ve been there.

If you’re like the vast majority of network marketers and entrepreneurs out there, then you’ve had more bad days than good ones.  Trying to make extra money from home has become a pipe dream for a lot of people simply because they don’t know where to start.

Well, I’ve got you covered.

In this home based business training, we’re going to cover everything from the very beginning to the very end.

YUP!  We’re going from registering your domain name to writing your very first blog post!

I’m going to teach you the step-by-step process I went through to make Smart Network Marketer a reality.

Here’s a quick overview of what you’ll learn in this online business training:

  • How to select and purchase a domain name
  • Where to host your website
  • What kind of WordPress Theme you should get
  • What plugins you should have installed
  • How to properly set up your blog
  • How to set up an autoresponder to capture leads

By the time you’re done with this online home business training, you’re going to have something the vast majority of online marketers don’t have:

A significant, real, and authentic online presence.

The mere reality of you having your own high-quality website will mean you’ll be an authority in your reader’s eyes.

Here’s Why Taking Your Home Based Business Online Is Awesome:

Want authority & exposure? Take your home business online. Find out how: Click To Tweet

For starters, you’ll have the beginning of an authority website.

Authority sites are awesome.  It’s what we’re going to be talking about a lot at Smart Network Marketer.

In fact, the authority site system is so powerful that Perrin Carrell of Authority Hacker built a $7,502 per month Authority Site after failing everything else many times.

Other than having the beginnings of a powerful authority site, you’re going to have an amazing, professional, home based business blog.

Don’t worry.  You won’t need to learn how to code or anything.  Not with the tools and themes I’m going to show you.

Secondly, I’m going to show you how to make money from the very start.

You shouldn’t have to struggle just to not be profitable.  I did this for years and years and let me tell you:

It ain’t fun.

I paid for everything and never made enough to be profitable.  That’s not going to happen with you.

Thirdly, this is all beginner friendly.

I’m all for getting into the nitty gritty when it comes to behind the scenes of an online business, but I know a lot of people are not familiar with the tech and jargon involved in making money from home… online.

So I’m going to keep it as simple as I can for you.

With that said, let’s get into it!

Coming Up With A Domain Name (.com, .org, etc)

The first thing you have to do when taking your home based business online is come up with a good domain name.

You want something that people will remember.

But there’s a catch.

You have to choose if you want to brand yourself or to brand your company (not your primary business, your own personal company).

So your two options are:

  1. Brand your company/business (SmartNetworkMarketer.com)
  2. Brand yourself (YourName.com)

You can see that I chose to brand my company instead.  There isn’t a right or wrong scenario here, it’s just a matter of preference.

But there is a reason why I chose to brand my company.  There may come a day in the future that I might want to sell this company (highly unlikely).

You’ll be able to sell a (YourName.com) website, but it might be a bit more difficult as you’ve branded yourself and not a general business.

Either way, you’re going to want to choose the right domain name.

Moz SEO has a great post on how to choose the right domain name for your home based business.

learn how to take your home based business online

Make it Brandable

The first thing they recommend doing is to make your online business name something that can be easily brandable.

In other words, they want you to make it so when you hear yourself say it or someone else says it, does it sound generic, or rememberable?

That’s why I chose SmartNetworkMarketer.com.  It just sounds great, doesn’t it?!

Maybe I’m a little biased. =-)

There’s actually a really great tool that I used to help me come up with Smart Network Marketer.  I’m so glad I found it because I really think this website wouldn’t have come to fruition without it.

To find out what tool I used, all I ask is for a simple share on social media.  Click one of the social media buttons below and share it with your peers and team to get access to the tool I used to come up with SmartNetworkMarketer.com.

Can They Pronounce It?

MOZ’s second tip is to ask yourself if your readers will be able to pronounce it.

This pretty much goes right up there with keeping it brandable. You want your readers to easily remember the domain name for your online business.

Don’t make the mistake of creating an unintentionally inappropriate website.

Here are some funny examples:

  • Therapistfinder.com
    • Therapist Finder
  • Speedofart.com
    • Speed of Art
  • Penisland.com
    • Pen Island
  • Whorepresents.com
    • Who Represents

You get the idea.  Don’t make that mistake.

Is It Too Long?

I messed up on this one here.  Sometimes there is no way to get around it.

I loved SmartNetworkMarketer.com when I finally found it.

It portrayed exactly what I wanted to do with this industry.  To make network marketers, and online entrepreneurs in general, work smart, not hard.

The great thing about having a short domain name is it won’t get cut off when sharing links on social media.

I haven’t run into this problem yet, but I dread the day that my beautiful domain name is cut short on Twitter.

Again, you’ll want to go with a shorter domain name if you can, but don’t stress it if yours is a little longer than you planned.

It’s All About That .Com

Okay, it’s not completely necessary that you get a website with a .com, but it does help you.

It’s unfortunate, but .biz and .us are associated with spam.

My man Neil Patel wrote about why you should choose a .com extension for TLD (Top Level Domain).  He explains near the end of the article but you should give the whole thing a read.

Like I said, it’s not completely necessary to get a .com TLD but it will probably be more beneficial to get one anyway.

Make It Intuitive

Moz really wants you to make sure that your domain name is something that will make your target market think of what you do.

This is why I wasn’t too beat up about making my domain name longer than I expected.

When you here SmartNetworkMarketer.com, what do you think?

Well, I asked that same question to a few friends in the industry and their eyes lit up when they heard the name.

They said it makes sense and it makes them think of being a smarter network marketer.

Now, who doesn’t want to be a smart network marketer?  Or even a smart home business owner.

SEO That TLD!

Google has gotten a lot smarter since it’s beginning stages.

You no longer need to have an exact matching keyword in your domain name to rank well with the Google Gods.

Don’t get me wrong.  You still want to have a keyword in your domain name but it doesn’t have to be an exact match.

It helps with your rankings a bit, plus it also helps your target market know what you’re about.

You don’t want to bring your home business online only to name your website something like ‘Cookies4Kidz.com‘.

SEO.com does a swell job of explaining how your domain name affects your SEO.

You can also check out how domain names and domain extensions affect SEO from SEO-Hacker.

If Your Name Isn’t Available, It’s Okay To Modify It

It’s not that uncommon these days to find that the name you thought of has been taken by someone else.

The internet is a big place and a ton of new people are logging on every day.

Everybody wants a piece of that seductive online business kind of money.

So they find out how to make domain names and go crazy with it.

If you find that the name want is already taken then don’t sweat it.  You can always modify it a bit and still have it be relevant.

Get creative but don’t go crazy.  The TLD shops (like the one I’m going to recommend) actually make this easy for you.

I was actually surprised that no one had come up with the SmartNetworkMarketer.com name.

 

Buy & Register the TLD For Your Home Based Business

Registering your domain name is super easy these days.  You don’t need to be a tech geek to know how to do it.

In my experience, NameCheap.com is the best when it comes to registering your domain name.

Home bases business domain name registration

Click me to register your new home based business TLD!

Sure you can try Google’s TLD registration service or even GoDaddy’s, but NameCheap is the best, hands down.

I’ve used them the most in the past for several other domains and I’ve never had a problem with them.

The next thing you’re going to want to do is to search for the domain name you want to use.  Using the search bar in NameCheap will tell you whether or not the .com extension is available.

For the purposes of this blog post, I used the domain name ‘NetworkMarketingGeek.com’ as an example.

You can see below that the domain name is available in the .com extension.

That TLD is available right now at the time of this writing.  If you’re one of the lucky ones to come across this home based business training and you’re in the network marketing niche, then you might want to consider snagging up that domain name.

As you can see, it only costs $10.69 a year for this particular domain name.

I’ve found that different services charge different prices for the same TLD.

Google, for instance, priced this domain name at just under $14.  I don’t remember how much GoDaddy charged because I stay away from them.

What is Whois?

One thing to keep in mind when you’re registering your domain name is what exactly you want to do with your WHOis information.

We don’t need to get technical about it.  All you really need to know is that the WHOis is information about you and website.

If you don’t want your public info out there (your address, phone, etc) then you can opt in for the WHOis Guard on NameCheap.

I’ve read opposing views on the impact of WHOis Guard in regards to SEO from several trusted authorities in the SEO world, but they all come to the same conclusion:

It’s really not that big of a deal.

If you don’t mind your info being public to the masses, then don’t worry about buying a WHOis Guard.

If you’re iffy about it, then it’s probably best if you got the guard.

Time To Buy

NameCheap Checkout

You see that I decided to register the domain for 5 years.  It’s not a lot of money up front and Google likes to see registrations longer than 2 years.

Don’t worry, though.  If you want to register for only one year, you won’t get any kind of penalty from Google.  So go for it if that’s what you want to pay for.

Your Home Based Business Needs a… Home

Now that you’ve got your domain registered, it’s time to start looking for web hosting.

There are plenty of options out there and I’ll have to write a guide on the myriad web host services, but for now, I’ll share my personal favorite with you:

DreamHost

DreamHost has been my favorite web host service for years now.

They’re super fast, reliable, and their support team is off the mo**&*$&ing chain!

I’ve tried a few other hosting services in the past and none come close to DreamHost.

They have a lot to choose from but you only need to worry about two choices:

Shared Hosting or Managed WordPress Hosting (or DreamPress).

DreamPress Plans

Shared hosting is good if you’re getting a small amount of traffic.  You’re basically hosting your website on the same server (machine) with a bunch of other people.  This can slow down your site depending on the amount of traffic you get, peak hours, and how many people are sharing the machine with you.

DreamPress, or managed WordPress hosting, is what I have.  There are fewer people on the same machines which increase speed dramatically.

DreamPress can handle higher traffic among other things.  You can also use their CDN using DreamObjects with a DreamPress plan.

At $20 bucks a month (at the time of this writing) you can’t beat it.

Oh yeah, I should also mention with DreamPress plan, WordPress comes pre-installed.  No need to install it yourself and potentially mess it up.  And even if there is something wrong, the DreamHost support is awesome and they would be more than happy to solve any issues.

Tell Your Domain Where To Go

So you’ve got your domain name registered and you now have web hosting.  You’re close to taking your home based business online!

This stuff ain’t so difficult, right?  Pretty simple and straight forward.

Now that you have hosting and a TLD, we need to tell your domain where to go.

This is known as pointing your domain name.

In other words, we just have to tell your domain name where your web host is.

No biggy!

Log into your Namecheap account and go to your dashboard.

Click the manage button on the right-hand side.

Once you click the ‘manage’ button, you’ll see the name server section in the middle.

Click on the drop down menu and select Custom DNS.

You’ll have to add a third name server for DreamHost, but that’s as easy as a click of a button.

In those three sections you need to enter the following:

  • ns1.dreamhost.com.
  • ns2.dreamhost.com.
  • ns3.dreamhost.com.

That’s it for that.  There’s nothing else you need to do!

Awesome!  Your Home Based Business now has a website!

Isn’t this exciting?

We’re not done yet.

Your Website Needs To Look Professional

When bringing your home based business online, the way your website looks will speak a lot about how you run your business.

Like it or not, people will judge you and your opportunity partly based on how your website looks.

Now that you’ve got your domain name and your website hosted, you will need to install a theme next.

To Pay, Or Not To Pay… That Is The Question

There are a ton of free and paid themes on WordPress.  To some, it may seem overwhelming.  But don’t worry.  The vast majority of themes will do the same thing.

With free WordPress themes, the biggest thing going for you is the price:  it’s free!

There are several reasons why developers might make a theme for free.  They might want to hone their skills as WordPress developers.  They may have given it away for free so they could shine a light on their WP Dev firm.

WPBeginner wrote a great article on the Pros and Cons of free themes vs. premium themes.

The great thing about WP themes is they won’t delete any content from your site when you change them.  For instance, I could switch from my beloved My Theme Shop to the Genesis Theme from StudioPress, none of my content will be changed.  I won’t lose a thing!

Although there is an abundance of free WordPress Themes out there, I highly, highly, recommend a premium theme for your online home business.

Here’s why:

  • Their more easily configurable and customizable
  • You get fast support and updates if anything ever goes wrong.

 

The theme I use for Smart Network Marketer is Point Pro from My Theme Shop.  It’s a magazine WordPress Theme that tends to keep visitors on your site a little longer and increases your click through rate.

So if you’re in the market for adding a Premium WordPress theme to your online business, then I have two strong recommendations for you:

My Theme Shop

 

My Theme Shop is my first recommendation for purchasing a premium theme for your online business.  They are the best, in my humble opinion.

With My Theme Shop, you can not only get some beautiful, lightweight themes, but you can also find quite a bit of useful plugins.

Their support is amazing and they are constantly updating and improving their themes and plugins.

My next suggestion for a premium theme is:

Studio Press

Studio Press offers amazing looking themes that are lightweight and fast.

They were created by the ever amazing CoppyBlogger, who’s been in the online marketing niche since 1998.  He decided to create StudioPress because he wasn’t happy with what was out there already.

Time to Get Plugged In

Now that you’ve selected your WordPress theme, you’re going to want to find a few useful plugins.

Plugins are little pieces of code that are added (or plugged in) to your WordPress theme that adds functionality.  The functions a plugin can bring are as varied as the developers can imagine.

The cool thing about plugins is you don’t have to know how to code to add them to your site.  You just find them on the backend of your site through the WP dashboard and with one click you’ve got the plugin you want!

Here are the plugins that I use to make my site awesome:

Akismet

Click the picture to get the plugin!

Akismet…  Oh, what would I do without you?

This plugin is responsible for moderating my comment section.  If it sees anything that even remotely looks like a spam comment, it will not let the comment post and it will keep it in the moderation cue for me to decide if the comment is malicious or not.

If you plan on engaging with your readers in the comment section (you should!) then you cannot go without Akismet.

Dream Objects Backup

Click or tap to get the plugin

This is one of the reasons why I love DreamHost.

Not only is their hosting speed amazing, but with DreamPress you get a few bells and whistles that you otherwise wouldn’t with any other hosting service.

When you get DreamPress, you have the option to use their backup service through DreamObjects.  Their machines are fast and reliable so you have nothing to worry about.

As a blogger, you’re eventually going to reach a point where you need to back up your content.  Trust me.  YOU NEED TO DO THIS!

When I first started blogging, I made the terrible mistake of not backing up my site.  I just didn’t know any better and I didn’t have anyone recommending that I should get a backup plugin.

Well, long story short, I lost everything.  I was with a different web host company at the time and something happened to the machine that my website was hosted on and I lost everything.

I was devasted.

If there is one thing you learn from this entire home business training, let it be that you need to backup your website.

The next great thing about DreamPress is the opportunity to use:

DreamSpeed CDN

Hit this image to get the DreamSpeed CDN plugin!

When you use the DreamPress platform through DreamHost (I’m starting to sound like a sales rep!  I promise I’m not.  I just love the product) you can download the DreamSpeed CDN plugin.

A CDN is what is known as a Content Distribution Network.  It’s what makes your website load faster for people in different parts of the world.

Ever since Google started using page speed as a ranking factor, CDNs have become more important.

If you don’t sign up for a DreamPress account then you can always use CloudFlare, another awesome CDN.

Content Locker

Click the image to get this awesome plugin

Content Locker by My Theme Shop is a wonderful way to get social shares in exchange for providing valuable content.

This plugin is especially helpful when you’re just starting out bringing your home based business online.  You just have to make sure that you create and provide some awesome content in exchange for the shares.

You can see the content locker I used earlier in this post.  I provided some information (the tools I used to come up with my domain name) in exchange for your lovely social shares.

I love this plugin.  It’s effective and easy to use.

SEO by YOAST

Click me!

This is one of the plugins I’ve been using for the longest time.

It has proven invaluable for my SEO efforts for every website I’ve ever worked on.  I love this plugin and I couldn’t imagine switching to another SEO plugin.

My favorite feature of this plugin is the snippet preview.

You can edit it so that your blog post will appear a certain way in the Google search results.  The plugin tells you exactly how many characters to use and shows you what it will look like with a live preview.

The YOAST plugin makes suggestions for what kind of changes you should make to your website to please the search engines.

Optimize Database

Tap this image to get the plugin!

WP-Optimize is another wonderful plugin.

I’m going to be honest with you, and I might get a lot of flack for this, but you don’t need this plugin right out of the bag.

WP-Optimize is great at cleaning up your WP database.  If you’re like me and you plan on creating a lot of content for your online business, then this is something you’re going to need sooner than later.

But if you’re going to start off slow and not produce that much content, then it’s not completely necessary.

WP-Optimize is something I use on my site because I have so many revisions of my blog posts.  By the time of writing this sentence this far in, I’m already at ten revisions.

For websites that have a lot of content and/or a lot blog posts in the making with a lot of revisions, then this is a plugin that you need.

Not using something like may eventually slow down your page load speeds.

Get Response

Get this plugin by clicking or tapping on this image!

The last plugin I use on my website is the GetResponse plugin.  In fact, if you sign up through my GetResponse link, they will put $30 toward your monthly payments.  It’s a nice way of saying thank you for signing up.

This is what I use to add different lead captures to different blog posts.  With this plugin, I can add widgets and lead capture that I can then change in the back end of my GetResponse account to make live changes.  No need to copy and paste code into each web page.  Just make the change once and the forms change everywhere.

Before we go on to the next section, I’d like to name some honorable mentions of WP plugins that are popular, but I don’t use on my own site.

One of those plugins is WP Super Cache.  This is a great plugin that can help improve your site load speeds.  The reason I don’t use it is because DreamPress has it’s own built caching tool.  It happens automatically with DreamPress and I don’t have to worry about whereas, with WP Super Cache, you have to manually use the plugin yourself.  I like ‘set it and forget it’ systems, that’s why I use DreamPress.

Google XML Sitemaps is another plugin I don’t use because its core features are already in another plugin: YOAST SEO.

Wordfence is another popular WP plugin, but I don’t use it because security is something I use through DreamPress (don’t I make DreamHost sound amazing?  Because it is!)

Your Pages Say A Lot About Your Online Business

So you’ve got your plugins set up and your website looks beautiful with your new theme.

Now it’s time to set up the pages of your website.

When you bring your home based business to life online, you have to stick out from the rest of the noise.  That’s why setting up the pages correctly is so important.

There are two absolutely critical pages you must have and one page that is not completely necessary but should be included anyway.

Those pages are:

  • Your ‘About Me’ page
  • Your Contact page
  • Your Resources page

Your ‘About Me’ page is lame…, and Here’s Why

Your about me page sucksWhen you go to just about any website on the internet, what do you see?  It’s usually at the top of the page tucked in the upper right-hand corner.

It’s the ‘About Me’ page.  And they’re terrible.

Just about every one of those pages is titled ‘About Me’ and I can’t stand it anymore.

In most cases, people won’t go to your site just to see what you’re up to.  They won’t visit your blog posts because you’re so awesome to be around.  I mean…, I’m sure you absolutely are, but people visit your site because they want to know what you can do for them.

It’s selfish, but people want to know what’s in it for them.

This is where so many people mess up with their ‘About Me’ pages.

They always go on about the boring details about themselves.

Well, I have something to tell you.

You didn’t create your website for you.  You created it so that you could provide massive value to others.

You want to be a benevolent presence in the lives of others.  You want to serve the greater good.  That’s why you’re doing this.

And that’s what you should write about in your ‘About Me’ section.

When you write your About Me page, keep in mind how you’re going to serve your audience.  Answer the question they’re asking, which is, “What’s in it for me?”

So write about why your home based business could help your readers.  Write about how your failures are their blessings.  Make it about them and you won’t have any issues writing up an awesome ‘About Me’ page.

Oh and one more thing before we continue:

Don’t name it ‘About Me’.  We want to stick out from the crowd, remember?

Take a look at my ‘About Me’ page.  I titled it ‘How This Blog Can Change Your Life‘ because I truly believe it can.

Care to Get In Touch?

Your contact page is just as important as your ‘About Me’ page.  Otherwise, how are all of your readers going to get a hold of you and tell you how awesome you are?

Contact pages are pretty basic and straight forward.  You can either leave a couple links up to show where people can get a hold of you, or you can a plugin like Contact Form 7.  The contact form is probably the best way to go as it encourages people to stay on your site just a little longer if they’re going to use it.

I happen to have both on my contact page, titled ‘Connect With Me!‘.  The contact form is above the fold and I have linkable images to all my social media accounts.

Make it easy for people to get a hold of you.

Those Are Some Mighty Fine Resources Ya Got There…

This is the page that isn’t completely necessary but it’s nice to have for some added income on the side.

Remember when I said that we’re going to talk about how you can use your new authority website to bring in income right from the get go?

Well, this is how you do it.  It’s not the best source of money but it can bring in a nice little trickle of income.

Your resources page, or tools page, is where you show your readers what tools you’re using and profit if they purchase whatever it is you’re recommending.

I highly advise against recommending products that you haven’t used.  While it is your website, your personal online real estate, you can sell and recommend whatever you want.  But it you pitch something that you haven’t personally used, then it’s just bad form.

All you need to do is gather up which tools you use and sign up to become an affiliate of those companies.

It could be your autoresponder service, your web host, the premium theme that you use… The list goes on.

Nearly every service you use will have an affiliate program in place and they’re usually pretty easy to sign up for.

Line ‘Em Up!

Next, you just write a short summary of what each tool does for you and then you link them using your affiliate link.

Easy as that!

Every Home Based Business Needs An Autoresponder!

Everyone who’s anyone online needs and uses an autoresponder.  I don’t know of anyone running a successful authority site that doesn’t use one.

It’s probably one of the most critical tools you’ll need in your business.

Your list is your biggest asset when building an online business.  It’s what’s going to pay you when people say no to your primary opportunity.

And trust me.  They WILL say no.

Any marketer worth their salt will tell you that their list is their bread and butter.  It’s literally an asset.  It’s something you build and own.

I’ve tried several email autoresponders in the past and there is one I keep coming back to over and over again:

GetReponse

GetResponse is the best email autoresponder any home based business owner could have.

It’s super easy to use.  The support is amazing.  And there is SO much you can do on the back end.

Their most popular plan will get you not only an autoresponder, but automation so you can segment your list, webinars, and landing pages.  It’s entire marketing suite for a convenient price.

Create Forms To Cast Your Net

With every autoresponder, you need to create something of value to offer to your readers in exchange for their contact information.  In other words, you’re giving them something of value for their permission to market to them.  This is called a lead magnet.

We’re going to go ahead and assume that you’ve already got your lead magnet completed.

Log into GetResponse and select the Forms button on your dashboard.

After that, you’ll see there’s a ton of choices to choose from.  This is what I love about GR (GetResponse). It’s the most customizable platform I’ve seen.

For this example, we’re going to choose the first form to work with.

You can see in the picture below that there are many options to choose from to place on your lead capture form.

We don’t need to do anything fancy if you’re just starting out.  Most of the time, just an email address and a first name will suffice.  I’ll write an in-depth post on how to set up an autoresponder with GetResponse with step by step instructions and pictures.

In this lead capture editor, you can edit just about anything.  What’s even more awesome with GetResponse is that you can do A/B split testing with these forms.  You can even do A/B split testing with their custom lead capture pages.

Slap It On That Beautiful Site of Yours

Now that you’ve got your basic lead capture form completed, all you need to do is to put it on your website.

There are several different ways you can go about this:

You can put your form on its own page

You can put it in the sidebar.

If you’ve been online for any amount of time then you’ve most likely seen lead capture forms in the sidebar.  This seems to be the most popular place to put one.

Once you’re satisfied with your form, just hit the ‘Save & Publish’ on the top right-hand corner.

Publish lead capture forms with GetReponse

The next step is getting the code for the form to install on your site.

You can do one of three things at this point:

  1. Copy the code yourself and install it on your site
  2. Email the code to your developer
  3. have GetResponse host the form

Personally, I think doing it yourself isn’t difficult at all.  But if you’re a technophobe then just email the code to your developer.

Publishing your lead form with GetResponse is easy

That’s that!  There’s only one more step in launching your home based business online:

You: The Social Butterfly!

It’s time to get your social profiles up and running if you haven’t already.

Like it or not, but it’s pretty much essential that you have at least one active social profile.

Your home business won’t stand a chance if you’re not on any social platform.

I actually used to be against the social trends when I first started out.  That’s probably why I didn’t get much traffic to my websites in the beginning.

Don’t make this mistake!

It’s not a trend.  You need to be on social media.

Not only is it a great way to connect with your readers on a more personal level, but it’s another outlet for you to share your valuable content with the world.

But here’s something to keep in mind:

There’s a reason why I put the autoresponder section first.

You see, when it comes to building an email list, that’s something that you actually own.

If for whatever reason you’re not satisfied with your current autoresponder, you can transfer your list to another company… because it’s yours and you own it.

When you’re building a social media following, it’s something you don’t own.  You could have a huge following of over a hundred thousand people and it can be taken away in the blink of an eye.

So this is something to take into consideration.  Focus more on building your email list over building a social following.

The Big Four

For a while now, there have been four major social media networks that are way more popular than all the rest.

Those four platforms are:

Facebook

Google +

LinkedIn

Twitter

Those are links to my main profiles.

Of course, there are others like Pinterest and Instagram which are huge in their own right.  But these four have always been the biggest and most popular in my experience.

There are arguments to be made that Google+ and Twiter are dying and should no longer be included in the big four.  Well, this isn’t the kind of blog post to debate on which ones should be on that list.

Just make a profile that brands you or your company and stick with one platform to master.

Don’t overwhelm yourself.

The Two Kings

When I started out online, everybody and their dogs were talking about how content is king.

This just means that mediocre content will be met with mediocre results; while extraordinary content will be met with great results.

Although the Google gods will be more than happy to give organic traffic to your newly online home business if you create awesome content, it won’t mean a damn thing if you can’t convert those visitors.

That’s why I’m going to focus so much on how to convert your traffic into leads when they land on your page.

You can have the greatest content in the world and get tens of thousands of social shares, which is awesome, but it won’t do any good if you’re not building a list.

This is why I say:

Content and Conversions are King.

Content and conversions are king

There’s just no getting around it anymore.  If you want to stick out above the rest of the noise out there, then you’re going to have to create extraordinary content.

At this point of this blog post, I’ve already written over six thousand words.

I don’t say that to brag.  I tell you this because I want you to know that I want to provide a ton of value to you as one of my readers.

Sure you can find other guides on how to get your home based business online, but the vast majority will most likely be under a thousand words.  Is it even much of a guide at that point?

This is what you have to be prepared to do for your online business.

If you’re ready to put in the work, then you’re already starting to think like a Smart Network Marketer.

 

If you enjoyed this blog post then go ahead and share with your friends.  Leave a comment below and let me know bout your awesome website and what you plan to do with it.

Thank you for reading Take Your Home Based Business Online: The Ultimate Guide.